get enlightened
May 28 – 30, 2017

Nice Kelowna image

Conference at a glance

Illuminate - verb (used with object), illuminated, illuminating. 1. to supply or brighten with light; light up. 2. to make lucid or clear; throw light on (a subject). 3.intellectually or spiritually enlightened.

The 2017 National Conference embraces and celebrates what it means to illuminate.

Sunday, May 28th, 2017

10:30 AM Sunday Brunch
11:15 AM Opening Ceremonies, PRK, APR and College of Fellows Presentations
12:00 PM Diana and Charles Tisdall Lecture in Communications Opening Keynote: Trust, Respect and Reconciliation
Dr. Marie Wilson, Commissioner, Truth and Reconciliation Commission of Canada
 1:00 PM Break
 1:30 PM

Concurrent Workshops:

The Story is Out There - Jennifer Pawluk, Communications Specialist, Balmoral Hall School

Case Study: Bring your social media game to the next level - Tatiana Chabeaux-Smith, Manager, Marketing & Corporate Communications, Consumer Protection B.C.

Executive Leadership Roundtable - Mark Ragan, Publisher and CEO of Ragan Communications, Inc

Research Stream Presentation - Virginia McKendry, PhD, Peter Ryan, PhD & Jade Tippe, and Amy Thurlow, PhD, APR, FCPRS & Alex Sévigny, PhD, APR

 2:45 PM Engagement Plenary Panel

Moderator: Jennifer Davies, Principal, Earnscliffe Strategy Group
Panelists: Mina Laudan, Vice President, Public Affairs, Council of Forest Industries, Chrystiane Mallaley, Director, NATIONAL Public Relations and Jeni Vlahovic, Principal, The C&E Group.
 4:00 PM Break
 4:15 PM Canadian Public Relations Society (CPRS) AGM
 5:15 PM Break
 6:00 PM Opening Reception – BNA Brewing, 1250 Ellis St, Kelowna, BC

Monday, May 29th, 2017

 8:30 AM Breakfast and Opening remarks
 9:15 AM Morning Keynote: Post Disaster Communications: What happens after the media goes home?

Moderator: Della Smith, Q Workshops
Panelist: Michael Bourque, President and CEO of the Railway Association of Canada (RAC), Paul Spring, President, Operations Manager, Phoenix Heliflight
10:15 AM Health Break, Exhibits and Book Signing
10:45 AM

Concurrent Workshops:

Is influencer marketing the new media relations? - Lizzie MacNeill, Instructor Social Media and Digital Media, Mount Royal University

Beyond words: How the University of Waterloo tells its story to the world - Carleen Carroll, Associate Vice-President, University of Waterloo; Dawn Charlton, Associate Director, Marketing and Brand Communications, University of Waterloo.

The Small Town PR Playbook - a new resource for local and First Nations government PR practitioners - Joel McKay, CEO, Northern Development Initiative Trust


Research Stream Presentation: Rebecca Cohen, Sara Goldvine, Tatjana Laskovic, and Diane Riddell, APR

11:45 AM Break
12:00 PM Luncheon Keynote: The new PR stands for Personal Recommendation
Peter Shankman, Founder, ShankMinds Business Masterminds
 2:00 PM Break
 2:30 PM Concurrent Workshops:

What questions would you ask to save a life? - Cecilia Bloxom, APR, Senior Director Strategic Communications, Canadian Patient Safety Institute

Public Relations: Dealing with local fallout to legislation - Graham Ruttan, Communications Officer, Westwind School Division

PR Evaluation and the Barcelona Principles - Sheridan McVean, MBA, APR, FCPRS, President, McVean Communications
 3:30 PM Break
 3:45 PM Afternoon Plenary Panel: Small Town, Big City: The divergence of communications strategies and tactics in the 21st Century

Moderator: Kim Blanchette, APR, FCPRS, Vice President Public Affairs, Alberta Energy Regulator
Panelist: Steve Raper, Northern Health, Leslie Quinton, Vice President, Corporate Communications, Air Canada   
 5:00 PM Break
 5:30 PM Monday Evening Event – Summerhill Pyramid Winery, 4870 Chute Lake Rd, Kelowna, BC V1W 4M3

Tuesday, May 30th, 2017

 8:30 AM Breakfast and Opening remarks
 9:15 AM Morning Keynote: #AlternativePR | A Full Audience Discussion about PR in a Untrusting World
10:15 AM Health Break, Exhibits and Book Signing
10:45 AM Concurrent Workshops:

Champions of Truth: the role of public relations in an era of fake news - Heather Pullen, MCM, APR, FCPRS, Principal, Pullen Communications; Terry Flynn, PhD, APR, FCPRS, Assistant Professor - Communications, McMaster University; Jessica Langer, PhD, Professor of Public Relations, Centennial College

Spill your secrets: When open communications become a benefit - Heather Young, Director, Communications, Mitacs
11:45 AM Break
12:00 PM Luncheon Keynote: Branding Canada 150
Erica Tao, Region Director General, Western Region of the Department of Canadian Heritage and Perry Boldt, National Manager, Business Development and Marketing, Canada 150 Federal Secretariat
 2:00 PM Break
 2:15 PM Afternoon Plenary: Brand Journalism, are you ready?
Mark Ragan, Publisher and CEO of Ragan Communications, Inc.   
 4:45 PM Break
 6:00 PM Champagne Reception
 7:00 PM CPRS Awards Gala
An Evening of Excellence - Celebrating the Best of Canadian Communications

Schedule is subject to change.

Illuminate Partners