Do you work in a government or regulatory environment, or have a client who does? Want to reinvigorate a stale social media strategy? Then this presentation is for you! In 2010, Consumer Protection BC embarked on a journey to establish a social media presence in a competitive realm. The provincial regulator now has a robust Facebook community of more than 43,000 people. This session, focused on Facebook, covers getting internal buy-in, setting the strategy, finding your voice and building an engaged online community. Using their Facebook page as a case-study, you will get real-life examples of how Consumer Protection BC actively builds their audience (including some information about advertising and contests), keeps engagement high by posting a diversity of content, gathers and uses consumer intel and manages negativity. A three-piece toolkit is also provided with templates and resources.
Presenter: Tatiana Chabeaux-Smith
Tatiana Chabeaux-Smith, manager, marketing and corporate communications for Consumer Protection BC (a provincial regulator), develops and leads the implementation of the annual communications plan, plays a pivotal role in issues management, and is the corporate media spokesperson.
She is also responsible for the organization’s social media presence, building its Facebook community to more than 43,000 people and developing its real-world identity as a trusted, responsive and empathic organization where consumers can turn for solid information. She has received an Emerging Media Award, Social Media, for the “Be Money Smart this Holiday Season” campaign, as well as being nominated for the Best Social Media Customer Service Award from the West Coast Social Media Awards.
Along with almost 20 years of experience in PR and communications, she holds an honours bachelor’s degree from Trent University and is currently earning her certificate in applied leadership with the Justice Institute of BC.