get enlightened
May 28 – 30, 2017

Workshop Presenters

Lizzie  MacNeill

Is influencer marketing the new media relations?

Lizzie MacNeill

Influencer marketing is quickly becoming an essential part of any strategic marketing campaign. Influencers provide the opportunity to skip the media release and forge important symbiotic relationships with your community members directly. We’ll explore best practices on building relationships with influencers and talk about creating powerful branded experiences.

Presenter: Lizzie MacNeill

Lizzie MacNeill spent three years with Hockey Canada as the Manager, Social Media. She’s led digital and social media strategy at an international level including managing Hockey Canada’s digital presence through the Sochi 2014 Winter Olympic Games.

Beyond the rink, Lizzie has led social media and communications teams across Canada in the non-profit and retail sectors to help brands grow and monetize their online audience. She helped launch Beakerhead, an arts + science + engineering festival and charity in Calgary and she recently worked with Saje Natural Wellness in Vancouver on their international social media strategy. She is currently a digital marketing instructor at Mount Royal University and the PR & Social Media Specialist at

Illuminate Partners