get enlightened
May 28 – 30, 2017

Workshop Presenters

Joel  McKay

The Small Town PR Playbook - A New Resource for Local and First Nations Government PR Practitioners

Joel McKay

Small town B.C. often has limited to no communications staff whatsoever, yet the demand from residents and stakeholders for increased communications, engagement and transparency has only intensified. Many of B.C.’s communities are small, short-staffed and separated by vast distances, yet are faced with some of the largest and most controversial topics in Canada today.

The Small Town P.R. Playbook has been designed as an accessible tool to community administrators who aren’t professional communicators, but are faced with these issues and challenges every day. This resource is filled with summaries, case studies, tools and graphics showcasing the expert opinions, approaches and experiences of more than two-dozen P.R. professionals from across B.C. It also highlights small communities that are responding to challenging situations with innovative new ways to share information, engage and consult with the public.

Join this session to learn about this unique tool and how it can be used by administrators, elected officials and communicators alike.

Presenter: Joel McKay

Joel McKay is the Chief Executive Officer of the Northern Development Initiative Trust, a quarter billion dollar regional development corporation focused on building a stronger economy across central and northern British Columbia. Joel joined Northern Development in June 2012, where he handled the Trust’s communications and marketing, economic research and analysis and Fabulous Festivals and Events grant program.

Joel was previously Assignment Editor at Business in Vancouver Newspaper where he was responsible for leading a team of journalists. Prior to that, Joel was the natural resources reporter at Business in Vancouver covering forestry, mining, oil and gas, fisheries and First Nations issues across the province.

For the past four years with Northern Development, Joel led a successful communications services program that provided public relations capacity to small local governments and First Nations throughout rural B.C.

Joel is editor of the Small Town P.R. Playbook, a Jack Webster award winning journalist, was named one of Prince George’s Top 40 Under 40 business leaders in 2013, an alumni of the 2015 Governor General’s Canadian Leadership Conference and a regular columnist for Business in Vancouver focusing on economic and northern issues.

Joel holds a Bachelor of Applied Journalism from Kwantlen Polytechnic University.

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